SWITCH — Singapore Week of Innovation & Technology.
Multi-day, multi-hall coverage of Singapore's flagship innovation festival at Marina Bay Sands for organiser MP International — main stage, exhibition floor, VIP walkthroughs, and edited dailies delivered every evening.
The brief
A festival, not an event.
SWITCH runs as a festival: a main conference stage, an exhibition floor of showcases and startups, and a programme of VIP walkthroughs — all happening at once, across halls, for days. The organiser's photo needs span sponsor deliverables, packed-floor wides for next edition's marketing, and a daily edit their comms team could publish the same evening.
| Coverage element | How it ran |
|---|---|
| Main stage | Keynotes and panels covered end-to-end, exposure held against LED backdrops |
| Exhibition floor | Showcase and booth coverage planned by walking route, so sponsors saw their frames without chasing us |
| VIP walkthroughs | Coverage of VIP tours through the showcases |
| Edited dailies | A curated selection delivered every evening of the show — day-one photos powered day-two publishing |
Multi-hall shows are why we keep a 10-strong in-house crew: concurrent stages and floors get covered without subcontracting, on one run sheet, with one producer answering the organiser's WhatsApp. That operating pattern — and the evening-dailies rhythm — is the same one we bring to any MICE programme. For how we plan coverage in these halls specifically, see event photography at Marina Bay Sands.
The record
Three days, three photographers — then invited back.
| Edition | Dates | Venue | Our crew |
|---|---|---|---|
| SWITCH 2023 | 31 Oct – 2 Nov 2023 | Sands Expo Convention Centre, Levels 4 & 5 | 3 photographers across all three days, plus a dedicated crew on the AIMX programme |
| AIMX @ SWITCH 2024 | 28 – 30 Oct 2024 | Sands Expo & Convention Centre, Marina Bay Sands | Returning photographer, unedited frames handed over day by day |
The second line matters more than the first. Organisers rarely re-book a supplier for a flagship festival unless the previous edition ran without friction — and a returning photographer already knows the halls, the load-in and the people, which is time your show schedule does not have to spend twice.
More proof: clients & case studies · selected work · client galleries.
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Planning something on this scale?
Send us your date, venue and programme. You'll get a considered crew plan and a fixed nett quote within one business day.