Requesting EXPRESS 24 for a press or media relations deadline
To get press-ready event photos delivered the same day in Singapore, tell the photographer about the press deadline before the event, not on the day, and ask for EXPRESS 24 delivery with selects reviewed within the hour so your comms team has usable images while the story is still live.
Key takeaways
- A press deadline changes how the crew works the room, not just how fast they edit afterwards
- Naming the deadline in advance lets the photographer prioritise the shots your release actually needs
- EXPRESS 24 selects within the hour suit a same-day press release better than a standard gallery
- The full gallery still follows within 24 hours for follow-up coverage and social use
- One point of contact between the crew and your comms or PR team avoids selects going to the wrong inbox
Why press deadlines need a faster delivery option
A press release tied to an event usually has a narrow window. If the story is going out same day or the following morning, a standard gallery delivered over the following two days is too slow, the news cycle has moved on by the time the images arrive. This is the specific gap EXPRESS 24 is built for: selects reviewed and sent within the hour, so your comms team has something to attach to the release while it is still being drafted.
The difference is not just speed, it is sequencing. A press-ready shot list, usually the opening moment, a key speaker, a signing or a product reveal, needs to be identified and pulled first, ahead of the rest of the day's coverage. That only works if the deadline is known before the shutter starts clicking. Without that heads-up, the photographer is still working through the full programme in order, and the one frame your release needs might not be edited until much later.
What to tell the photographer about the deadline in advance
Three details make the difference between a press deadline being met and being missed: the exact time the release goes out, which moments in the programme the release actually needs, and who on your side receives the files first. A release going out at six in the evening needs selects well before that point, not at the deadline itself.
Share this at the briefing stage, alongside the run sheet, rather than mentioning it as the event starts. A photographer working from a marked-up programme, knowing which handshake or which slide is the one the release is built around, can shoot that moment with the framing a press photo actually needs, upright, uncluttered, usable at speed by a picture desk.
Which EXPRESS 24 option fits a press-facing timeline
EXPRESS 24 covers a range from on-site selects within the hour through to a full gallery within a day. A press deadline usually only needs the fast end of that, a handful of edited, high-resolution images sent directly to the person drafting the release, rather than the entire event gallery.
The rest of the coverage, the full set of speaker shots, audience reaction, booth activity, still follows on the standard delivery track behind it. Treat the press selects as a separate, smaller request layered on top of the normal delivery, not a replacement for it. That keeps the fast lane fast and the full gallery still complete for later use.
Coordinating delivery with the comms or PR team
Files should go to one named person, not a general inbox, when a deadline is tight. If your comms lead is different from whoever booked the shoot, say so upfront and give a direct contact, ideally a mobile number the crew can reach on the day if the release timing shifts.
It also helps to confirm image specifications early, whether the release needs landscape or portrait orientation, a minimum resolution for print media, or a specific crop for a wire service. Sorting this before the event means the selects that land within the hour are already in the right format, with nothing to convert or resize under pressure.
What happens if the release timing changes on the day
Release timings shift. A speaker runs late, a signing is delayed, an embargo moves. If this happens, tell the crew as soon as the new time is known rather than waiting until the original deadline has already passed. Because the shot list was agreed in advance, the crew can usually re-sequence which moment gets pulled first without needing a fresh briefing.
What does not change is the value of having named a single contact earlier. A quick message to that one person, rather than a round of calls to find out who is handling the release now, is what keeps a shifted deadline from becoming a missed one. Building in a short buffer between the moment you expect and the actual release time also gives the crew room to adjust without rushing the edit.
Questions organisers ask
Can EXPRESS 24 be requested specifically for a press deadline?
Yes, EXPRESS 24 can be requested with the press deadline in mind, so the photographer prioritises the specific shots your release needs and sends selects within the hour rather than waiting for the full event gallery.
How early should a press deadline be flagged to the photographer?
Flag it at the briefing stage, alongside the run sheet, rather than on the day itself. Knowing the exact release time and which moments matter lets the photographer plan the shot list and the delivery sequence around it.
Does requesting press selects delay the rest of the event gallery?
No, press selects are handled as a smaller, separate request layered on top of normal delivery. The full event gallery still follows on its usual delivery track behind the fast press selects.
Who should receive the press-ready images on our side?
One named contact with a direct line, ideally the person drafting the release, rather than a shared inbox. This avoids delay if the release timing shifts during the event, and means the crew is not left waiting on a reply.
If a press or media relations deadline is part of your event, the EXPRESS 24 page explains the delivery options in full, from on-site selects through to the complete gallery, and how to fit a fast press lane around the rest of the day's coverage.
Related reading: express 24 · event photography · same day event photography.
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